The perfect solution for experiential marketing
DaVinci Gourmet was born in the heart of coffee culture Seattle, Washington in 1989 to supply the growing speciality coffee industry.
As a premium supplier of beverage solutions, DaVinci Gourmet prides itself on creating new and unparalleled flavoured syrups and sauces.
The requirement
DaVinci Gourmet, part of the Kerry Group, tasked their brand consultancy agency, Honey, to source a supplier to fill 15ml bottles to use as trade show samples.
The solution
It was a post on the BCMPA from Honey, which Ian Arrowsmith, Sales Manager at Unette spotted and knew that the tear top tube would be the perfect solution for experiential marketing.
Initially Honey were not very receptive of the tube, due to their client brief specifying bottles, but after receiving a presentation box from Unette full of samples, they recognised the potential with this format and presented the concept to their client. The result was a striking tear top tube, each containing a single, generous serving of syrup. Unette worked very closely on the design and artwork to ensure that the perfect end result could be achieved, resulting in four different flavour varieties being produced.
The tear top tube offers a lightweight alternative to glass or plastic bottles, with the perfect single serve which can be taken anywhere, at anytime. Unette are delighted with the positive feedback they have received from both the agency and the client.
We had a really positive response from customers and it’s a very effective and powerful way to sample our products while having a strong branding communication. The sachets are the perfect size for one application and to bring on the go to add syrup to your coffee wherever you are!
It has been an exciting journey to bring DaVinci Syrups to life in such a great way. The design looks fantastic and they are ideal for trade shows when sampling various flavours is key.
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