Taking a new beauty product to market

Tear top tubes

Absolute Collagen, a new start-up company, approached Unette to launch a beauty drink. They had developed a formula, trialled sample packs and were looking to move up to full commercial production.

The solution

Unette's tear top tube was the perfect solution for the collagen drink. It was vital the artwork on the tube represented the new brand, so a printed gold ink was created together with a gold foil finish to ensure a striking, premium look.

Unette worked closely with Absolute Collagen to assist in bringing the new beauty drink to market. Through discussion it was determined that the finished product would often be sent to customers via Royal Mail. Recognising a significant cost advantage could be realised, Unette designed a carton layout that would fit within the dimensions of a Royal Mail Standard Large Letter. Using their reliable network of manufacturing partners, Unette sourced the perfect supplier for a carton which would hold the optimum number of tubes. Various samples and trial packs were created to reach the final solution. The chosen design was then printed with gold foil that was cold blocked onto the carton, to ensure a cohesive brand approach.

Absolute Collagen visited the Unette Nutrition facility, in Crewe, Cheshire, on various occasions to discuss the project, view samples and take guidance from regarding final formulation and pack format. Their unique hands-on approach, combined with over 50 year’s experience makes them the perfect partner in packaging liquids, creams and gels.

I first spoke to Unette early on in my project, I found them knowledgeable, helpful and professional. I would go as far to say that Unette, was incredibly instrumental in the early development stage. Due to Absolute Collagen being a new business and concept our particular project took around 8 months from speaking to Unette to us finally placing an order and at all times they remained patient and helpful.

Maxine Laceby

Founder & CEO