Trends in Liquid Supplement Packaging for 2024

Unette have been providing innovative liquid filling solutions for top UK brands for over 50 years. More recently, we’ve witnessed an exciting evolution in the liquid supplement market, particularly within the sports, health & nutrition sectors. As the demand for convenient and effective ways to boost health continues to surge, innovative and user-friendly packaging solutions are more critical than ever.

In this article, we’ll explore the key trends shaping the liquid supplement packaging landscape in 2024, highlighting the evolving needs of consumers and the exciting opportunities for brands.

On-the-Go Consumers Demand Convenience

The hectic pace of modern life has engineered a strong preference for convenience when it comes to health and wellness. Supplement Trends 2024: April Edition, reports a significant surge (22%) in demand for electrolyte supplements, particularly in single-serve formats like liquid gels and stick packs. These formats cater to busy individuals by offering precise single-dose measurements, eliminating the need for bulky containers and messy measuring spoons. This translates to a more convenient and mess-free experience which is perfect for those constantly on the go.

Sustainability: A Growing Priority

Environmental consciousness is a driving force across all industries, and the supplement market is no exception. A 2024 study on Beauty Supplements by Global Market Insights revealed some remarkable statistics. According to their credible sources, 67% of consumers are now willing to pay more for eco-friendly packaging, a trend which underlines the growing importance of sustainable practices in the liquid supplement industry. Brands that embrace eco-friendly packaging options like biodegradable materials and recycled plastic (PCR), can minimise their environmental footprint by around 30%, whilst at the same time resonating with a growing segment of environmentally conscious consumers.

The rising popularity of Liquid gels

Liquid gels are emerging as a popular choice for delivering a variety of supplements. Their ease of swallowing and precise dosage makes them ideal for a range of applications. This format is particularly well-suited for the booming collagen market (up 12% according to Supplement Trends 2024), along with the ever-popular electrolyte supplements used widely in sports such as cycling. Leading liquid filling solution companies are investing heavily in cutting-edge technology to deliver consistent, high-quality liquid gels, ensuring a pleasant and convenient experience for consumers.

The Enduring Appeal of Glass Dropper Applicators

While single-serve formats and gels are quickly gaining traction, glass bottles with dropper applicators remain more relevant than ever, particularly for specialist products like CBD oils. These bottles offer precise and controlled dispensing, crucial for accurate dosing of potent ingredients like CBD. Companies specialising in glass bottle filling have developed newer, more advanced filling lines that minimise the risk of breakage and contamination, ensuring product safety and above all else, consistency.

The Innovation of Smart Packaging and Eye-Catching Design

The future of liquid supplement packaging presents exciting possibilities with the rise of smart packaging technologies. These innovative solutions integrate features like dosage tracking or tamper-evident seals, further enhancing the user experience and brand trust.

Imagine a world where your supplement bottle reminds you to take your daily dose or alerts you if the packaging has been tampered with. Leading brands are actively researching and developing solutions that seamlessly integrate these smart features, in turn revolutionising the way consumers interact with their liquid supplements.

Despite the emergence of innovative functionalities, eye-catching design remains paramount. Packaging that reflects a brand's identity and resonates with its target audiences is key to standing out on what are now crowded shelves. A creative approach is required and needs to seamlessly balance functionality with visual appeal. Many white label liquid supplements manufacturers offer comprehensive design services, collaborating directly with brands to create visually appealing and functional packaging solutions that not only showcase the brand, but also effectively communicate the product's benefits to its target consumers.

Navigating the Liquid Supplement Packaging Market

2024 presents a dynamic landscape for liquid supplement packaging. Understanding the evolving needs of consumers and embracing the latest trends is crucial for brand success. By prioritising convenience, sustainability, and innovative design formats, brands can cater to a wider audience and ensure a positive user experience. Partnering with a reputable liquid filling solution company with extensive experience and a commitment to innovation can empower brands to navigate this exciting and ever-evolving market with better precision.

Here's how Unette can empower your brand

If you’re looking for an industry leading while label solution, talk to us today. We're constantly innovating, keeping you at the forefront of the latest advancements in packaging design with functionality and sustainability firmly at the forefront. Our unwavering client support ensures you're guided every step of the way, from initial concept to final production. Talk to us today.

Let's discuss your bespoke requirements

We would love to discuss your requirements and see where we can help. Unette can assist with the whole process of design, carton packaging and even distribution.

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